Front Page Local Ranking
Google Ads
Using Google Ads to Boost Online Presence
In the 21st Century you cannot escape Google's dominance in everyday life. Need to know something? "Google it."
Google is so powerful that it has become a verb in the English language. "Just Google it."
This is why Google Ads play a crucial part in the online marketing success that we have built with our clients.
We use Google Ads to get "eyes" on your business immediately which secures new clients and revenues.
The key to properly using Google Ads is the knowledge of all possible benefits that are attainable and making sure to take advantage of them.
Google Ads have the ability to drive people to your website. Our job is making sure YOU are ready for the traffic that the ads create.
Google Ads allow us to take a targeted approach by combining them with SEO.
These ads are not only effective but "cost efficient." They have to actually work to get the clicks that will make you money.
By taking advantage of the traffic that Google Ads will provide will dramatically increase sales leads which in turn increases your business bottom line.
We are here to educate you in using this tool most effectively while making it a great return on advertising dollars.
Our Process For Using Google Ads
Obviously we do not want you to pour out money for Google Ads all the time for the duration of your business.
The goal of using these ads is getting a temporary boost with your internet presence. But they are also a building block for you business to become the top player in your market!
When we run these ad campaigns we want you to make sales but also acquire the analytics and increased sales numbers for future strategies for future sales goals.
The more we increase your reputation, the decrease in ad campaigns will result.
This is because we will have shown your market that you are the "go to" operation due to your reputation, great business ethics, superior service to customers and overall community goodwill.
Word of mouth advertising will take over!
The main focus for you to know is that we will customize your business's online marketing so that you see the long term benefits.
Each time an ad campaign is begun we want you to see the big picture and how it will affect your online presence.
We want you to dominate your market.
DROP US A LINE
Poor Website Design Will Cost You Money
The High Cost of Poor Website Design and User Experience
In the digital age, your website often makes the first impression you make on customers. An outdated, cluttered, or frustrating site can destroy your credibility and lose you business. Optimizing website design and user experience (UX) is essential for success. Unfortunately, many companies fail to recognize the high costs of poor UX.
Why Website Design Matters
Your site's visual Aesthetics should reflect your brand identity. But design goes deeper than looks alone. Visitors will only disengage if core UX elements like navigation, page layouts, calls-to-action, and content are correct. People expect seamless interactions tailored to their needs.
Key Website Design Flaws to Avoid - Here are critical website design flaws that damage user experience and conversions:
Outdated site: Using old web design trends like Flash or cluttered layouts makes you look behind the times Modern visitors expect clean, uncluttered interfaces.
Slow load times: Research shows even minor delays in page speeds frustrate users. Optimizing images and code to enable faster loads improves engagement.
Poor navigation: When menus, internal links, and paths through your site are unclear or broken, visitors get lost. Logical, consistent navigations is a must.
Painful forms: Onerous sign-up and contact forms that require excessive fields or effort hamper conversions. Keep them short and sweet.
Bad mobile optimization: With Google prioritizing mobile-friendly pages, not optimizing for smartphones is a critical mistake.
Excessive ads: Too many ads, pop-ups, and banners compete for attention and drives visitors away. Be selective with promotions.
Ignoring calls-to-action: Not using CTAs to guide visitors to desired actions like subscriptions or purchases leaves money on the table.
Overstuffed pages: Cramming every page with images, videos, carousels, widgets and more buries your key messages and interactions. Simplify layouts.
Inconsistent branding: Using different color schemes, fonts, tone and messaging across your site confuses visitors. Maintain cohesion.
Unfocused content:
Generic, outdated or poorly targeted content doesn't engage readers. Produce high-quality content tailored to your audience.
Consequences of Poor UX
Lower conversion rates: Frustrated visitors who need help navigating or finding information will abandon your site.
Loss of leads: Bad UX means potential customers need help finding the solutions they need or contact your sales team.
Reduced credibility: a dated or disjointed website makes your brand seem outdated or disorganized.
High bounce rates: Analytics whill show many visitors leave your site after viewing just one page due to poor UX.
Loss of search rankings: Web design can impact SEO rankings if your site loads slowly or needs to be mobile-friendly.
Missed sales: An inability to purchase or subscribe easily means lost dollars to competitors with smoother UX.
The high cost of poor website design and user experience will hurt your business, ROI and the goals you have established to be successful.
Contact us now for a free analysis and find out how much you may be losing.
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